Last reviewed: July 23, 2026
For a corner logo, begin around 10–14% of the final image width, 50–70% opacity and 4–6% inward from the edges. Keep the first listing photo restrained, then preview Etsy's square, portrait and landscape crops. These are test settings, not Etsy requirements.
A watermark that looks balanced on a full 2000-pixel image can disappear when the same photo becomes a small search thumbnail. Etsy's current image guide recommends listing photos at least 2000 pixels in both dimensions and asks sellers to preview square, portrait and landscape thumbnail crops. It does not prescribe a watermark percentage. The useful number is therefore a repeatable starting point, followed by a crop check in the actual listing editor.
| Watermark style | Size to test | Opacity to test | Placement and use |
|---|---|---|---|
| Corner logo | 10–14% of image width | 50–70% | Move it 4–6% inward from two edges; good for a clear, quiet corner |
| Shop name in text | Letter height about 2.5–4% of the shorter side | 60–80% | Bottom-left or bottom-right, wherever contrast is steadier across the batch |
| Centered logo on a supporting photo | 22–30% of image width | 18–30% | Useful when attribution matters more than an unobstructed detail view |
| Tiled mark | Each mark about 12–18% of image width | 10–18% | Reserve for images that are frequently copied; inspect small text and product texture |
Bottom-right is a familiar default, but it is not automatically correct. A pale ceramic product on a pale background may make a white mark disappear, while a dark mark can pull attention away from the item. Look for a relatively even patch of background, keep the mark away from the product silhouette, and use the same visual distance from the edge across the batch. If the backgrounds change a lot, a text shadow, outline or a restrained tiled mark is more reliable than forcing one color into every photo.
Watermark measurements only make sense after the photo has its export dimensions. BatchMint resizes first and composites the watermark afterward, so choose the intended output width, process one representative light image and one dark image, then adjust logo percentage, text size, opacity and margin. For a 2000-pixel-wide export, a 12% logo begins around 240 pixels wide; it is a starting point, not a rule for every logo shape.
A visible mark can discourage casual reuse and tell a viewer where an image came from. It can also be cropped, retouched or covered, and an oversized mark can make a legitimate buyer less confident about the product. Keep original files and creation records, and use Etsy's reporting process when necessary. This guide is a layout recommendation, not copyright or legal advice.
Official guidance for listing-image size, formats, orientation and thumbnail crops; checked July 23, 2026. It does not set a watermark percentage.
Apply text, logo or tiled watermarks locally, then review before uploading to Etsy.
Why resizing happens before watermark compositing and final encoding.
For a corner logo, test roughly 10–14% of the image width, or about 200–280 pixels on a 2000-pixel export. Logo shape and whitespace matter, so judge the visible mark rather than its file canvas alone.
Usually not on the first listing image because it can cover the product at thumbnail size. A low-opacity centered mark can suit selected supporting images when attribution is more important than an unobstructed detail view.
The cited Etsy image guide does not require a watermark or prescribe its dimensions. The percentages in this article are test settings, not Etsy rules.